Day One: Consumer Perception & Encouraging Adoption
Entomophagy has a plethora of perception and market-focussed challenges. Insect brands cannot make products if consumers won’t buy them, and consumers buy products when there is a range of tasty options. So who is responsible for solving this chicken/egg conundrum?
With insights from leading brands who have moved deep into multinational retailers, Jimini’s, Crické, Entomo Farms and Hargol will be addressing key issues including:
- Taste, Nutrition & Sustainability – What Does The Consumer Prioritize?
- Choose Your Consumer: Communicating The Unique Selling Points Of Entomophagy
- What Retailers Are Looking For: Getting Your Product Into Stores