Online Agenda:
6:00 am Registration & Morning Coffee Networking
Synopsis
- Live demo in virtual exhibition area
- Virtual 1-1 meetings
6:30 am Chair’s Opening Remarks
6:45 am Past, Present & Future: All Aboard the Insect Train
Synopsis
A group of leading brand founders share their advice on successfully integrating insects into products to meet the consumer demands in a series of quick-fire sessions followed by an in-depth panel discussion. Enhance your entomophagic goals by exploring:
- Beyond flour power: How expanding on insect powders to meet shifting consumer demands provided the niche for each company.
- Enhancing basic culinary classics to provide nutrient-dense hypoallergenic alternatives.
- Overcoming the novelty factor: Considering methods of ensuring the product remains viable for long term adoption.
7:45 am Live Q&A – Ask the speakers your burning questions and pave the dialogue for the rest of the conference
8:00 am Virtual Speed Networking
Synopsis
Recreating the face-to-face networking in the virtual world. We will pair you up
with fellow attendees to break the ice and make new business relationships
8:30 am Consumer Insights: What is the Market Really Saying?
Synopsis
- Learn from the lessons of consumer-facing brands to optimize your communication strategy and increase market share.
- Overcoming the `ick` factor: Sharing insight into how to alter typical consensus on entomophagy and increase audience size.
- Act like a colony: What needs to happen to increase mainstream global adoption of insect-based product
9:00 am Taste, Nutrition and Sustainability – What Does the Consumer Prioritize?
Synopsis
Hear debates by leading insect-based brands regarding methods to use push each of these three key factors with regard to:
- Making an exciting product: How to use insect ingredients to enhance flavour and meet the nutritional/ sustainable needs of your target customer
- Justify your price point: How to communicate the enhanced value to your consumer.
- Beyond formulation: Packaging and supply chain considerations to enhance the sustainability message.
9:30 am Networking Break
9:45 Choose your Consumer: Communicating Entomophagy’s Unique Selling Points
Synopsis
- Taste is king: Hear how to overcome the insect ‘ick factor’ by making a product too tasty to decline.
- The Gen-Z consumer: Consider methods to attract the next generation before they adopt conventional culinary culture.
- Insects on and off the web: Learn how to ensure your product can be found online, in stores or delivered direct to consumer.
10:15 am What Retailers are Looking for: Getting Your Product into Stores
Synopsis
- Ensure that you are correctly considering the right distribution partner to reach your audience.
- Speaking their language: Learn how to talk to a retailer and pitch your product to match their needs, priorities and consumer base.
- Insects on and off the web: Learn how to ensure your product can be found online, in stores or delivered directly to the consumer.